30¢ and 35¢ Price Variant Comics
In 1976 and 1977, Marvel test-marketed higher cover prices in a few regions. Those copies — 30¢ and 35¢ price variants — are much scarcer than the regular editions and command big premiums.
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what they are
In 1976 Marvel printed small runs of some issues at 30¢ when the regular price was 25¢, and in 1977 it did the same at 35¢ when the regular price was 30¢. The test copies were sent to limited areas, so far fewer exist. Apart from the price, the books are the same.
how to spot one
- Check the price in the cover corner box against the regular price for that month
- Look at books cover-dated in mid-1976 (30¢) and mid-1977 (35¢)
- Compare with a known regular copy — the price box is the difference
- Beware of altered price boxes on raw copies; graded variants are labeled
well-known examples
Star Wars #1 (1977) and Iron Fist #14 (1977, first Sabretooth) are two of the most famous 35¢ variants. Many other Marvel titles from those months have variants, from big keys to ordinary issues.
Found a 30¢ or 35¢ copy?
Send a photo of the cover. We'll confirm it and value it — variants can be worth many times a regular copy. Get a free appraisal.
30¢ and 35¢ price variant comics: questions
What is a 35 cent price variant?
A 1977 Marvel comic printed in small numbers with a 35¢ cover price for a regional test, when regular copies cost 30¢.
Are price variants worth more?
Yes, usually much more than regular copies in the same grade.
Do you buy price variants?
Yes, raw or graded.
how selling to us works
- 1Tell us what you have
Use the form below — a rough list, photos or a shared album link is plenty to start.
- 2Free appraisal
We value each key item from recent public sales at its grade and send you the breakdown.
- 3Firm offer
Have an offer from a dealer or auction house? Send it — we'll compete. No pressure.
- 4Ship it — on us
We email a prepaid overnight shipping label. High-value insurance covers every item in transit — no driving, no meeting up. Paid promptly once verified.
We buy everywhere in the U.S. — see every state and city, or read how our free appraisals work.